Pegasus Digital Media

Pegasus Digital Media Pegasus Digital Media, along with its subcontractors and vendors, is a full-service strategic communications and public relations company, proudly owned by U.S. Army veteran Gregory Hitchcock.

Media Relationships

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• Develop a crisis communication plan proactively, outlining potential scenarios, key messages, and a clear chain of command.

• Promptly acknowledge any situation to demonstrate awareness and responsibility. If detailed information isn't yet available, issue a holding statement, avoiding speculation.

• Share accurate updates as they become available, addressing mistakes directly and outlining corrective actions.

• Utilize social media listening tools to monitor public reactions and quickly correct misinformation.

• Engage directly with stakeholders and audiences to provide updates and reassurance during crises.

• Post-crisis, review the response process to identify lessons learned and refine future plans. Continue rebuilding trust through transparent communication and positive actions.

Coordination

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• Establish strong relationships with press offices of U.S., New York State, and New York City officials and agencies, ensuring points of contact for consistent communication.

• Tailor messaging to align with the priorities and policy goals of specific officials or agencies. Highlight how initiatives benefit their constituents.

• Partner with officials and agencies for co-hosted events, press conferences, or joint announcements, promoting shared visibility and messaging.

• Provide regular updates on projects and outcomes through newsletters, briefings, or meetings.

• Monitor media coverage to evaluate the effectiveness of coordination efforts and adjust strategies as needed.

Brand Awareness

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• Leverage platforms like Instagram, Twitter, and TikTok to share dynamic content, including behind-the-scenes videos, testimonials, and event previews.

• Create visually appealing graphics and videos to showcase the vibrancy and diversity of client offerings.

• Use countdowns, giveaways, and influencer partnerships to generate excitement for events and programs.

• Develop co-branded materials with partners to amplify messaging across shared networks.

• Identify relevant conferences, panels, or webinars, and pitch staff as speakers or panelists.

• Build relationships with journalists and media outlets, positioning the client as an expert on topics like environmental sustainability and public open spaces.

• Encourage volunteers and advocates to amplify awareness through word-of-mouth and social media.

Support

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• Set up alerts with platforms like Google News, Meltwater, or Cision to monitor stories about the client, competitors, and industry trends.

• Categorize updates into groups (e.g., competitors, progress reports, industry news) for clarity.

• Share regular internal updates via email or shared platforms to keep key stakeholders informed.